Steve Caughey

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Steve Caughey's Blog ‘The Big Switch’ elaborates on Carr’s earlier comparison of the Electricity Generating industry, at the start of the last century, and today’s Computing industry. He argues that such a move, with its massive economies of scale, was an economic necessity at the time and that today’s technological advances, combined with the same economic forces, will drive us inevitably towards a 'Computing Utility.' In this book, Nicholas Carr (pictured) continues with a theory that he first outlined in his controversial 2003 article, ‘IT Doesn’t Matter’ (later expanded and published as his first book, ‘Does IT Matter?’) But it’s also a critique of the ‘Brave New World’ of the Web as heralded by the pioneers of the internet, the dotcom boomers and more lately by the Web 2.0 fan clubs. ‘Does IT Matter?’ Well, the answer reiterated in ‘The Big Switch’, is yes it ... (more)